Brand Strategy / Storytelling / Creative Systems

Launching new podcasts at WCCO required more than creating a logo or promotional graphic—it meant developing a recognizable identity and a repeatable system for bringing each new show to life. I helped shape visual identities, motion language, promotional assets, social applications, and launch materials while working across editorial, marketing, sales, and creative teams. The work demonstrates how I connect storytelling and brand strategy with the systems and processes that allow an idea to grow beyond its initial launch.