Creative Operations / Systems / Cross-functional Leadership

A major weather graphics initiative required creative consistency across 14 CBS-owned-and-operated stations while still allowing teams to work efficiently within their own environments. I helped develop and deliver a system of visual assets, templates, and production resources that could be implemented across multiple markets. The project required translating a creative vision into practical systems, coordinating across teams, and creating tools that made it easier for others to produce consistent work at scale.